After setting up your online business, you need to promote your online store and the next big thing is to grow your online sales and revenue – getting in touch with potential consumers and convincing them to buy your stuff. Quite hard it is, but the fierce competition in the eCommerce industry and that’s also amidst pandemic make profitable business success more difficult. Leverage these tried-and-true eCommerce marketing tips to get an edge.

Integrate Instagram:
With billions of users, Instagram is undoubtedly one of the most influencing eCommerce marketing platforms that brings a phenomenal rate of engagement. There is no surprise that people use their Instagram feeds to discover new products and brands. Instagram Stories play a vital role in eCommerce marketing – giving your followers a direct path to buy that’s critical to accelerating your online sales.

Create entertaining and visually stimulating advertisements perfectly aligned with your organic content to convey your brand’s voice, expand your reach, establish credibility, target customers and eventually to boost conversion rates. Here’s a few tips to get the best out of Instagram.

  • Use excellent quality, consistent photos to show off your products.
  • Build a well-planned feed strategy and then publish the images accordingly.
  • Use videos mindfully and IGTV generously to tell a compelling story.

Facebook Audience Insights: 
With the cross-section of targeting (including demographics, language, location, interests, etc.), Facebook allows you to reach and engage with the highly segmented audience. Unlike other digital marketing solutions, Facebook audience insights closely match the targeting details, and therefore the personalized advertisements incredibly increase the CR (conversion rates) and decrease CPC (cost-per-click).

With more detailed targeting, your audience will be smaller and it’s not a downside in eCommerce marketing in any way. Well, with specific targeting you will get a more responsive list that will lower the ad spend – CPA (cost per action) will be decreased because you are driving qualified leads only.

Moreover, Audience insights help you expand the sphere of your ideal audience. Having successful audiences can be used to broaden your search for related topics and audience interests to reap the campaign benefits at best.

Google Shopping Campaigns:
One of the essential players in the growing e-commerce marketing realm and online sales is Google Adwords. You should direct your focus to Google shopping ads that’s far more effective than conventional text ads. The retail search ad spending is now aggressively shifted to google shopping ads. Active shoppers get all the required information (product image, short description and price) through these ads, which makes the purchase decision easy for them.

With the significant visual space in search engine result pages, people are more likely to buy because the intent to purchase instantly is already there. You can easily manage these ads from your Adwords account without requiring keywords management. Your shopping ads strategy must be aligned with your business goal – for instance, brand awareness, conversion maximization.

Last but not the least is launching the retargeting campaigns as your backup strategy to other online marketing methods such as social media marketing and paid search, etc. This cost-effective eCommerce marketing method helps you persuade the website visitors who have shown interest in your stuff, but left without purchasing anything.

Final Thoughts:
With the changing storefront platforms, quickly shifting social networks and constantly improving Google search algorithms has greatly evolved the eCommerce growth strategies. These powerful eCommerce marketing hacks will give you a great head start for accelerating growth in 2021 and beyond.

Social media is not just for interacting with friends and acquaintances. It acts as a vigorous marketing platform if utilized adequately. From growing your audience till acquiring customers, it is there to help the businesses to double up revenue and profits. Though internet marketing overlaps with traditional marketing but still you need to devise a social media strategy.

In this document, we will walk you through the procedure you need to adopt for creating a successful social media marketing plan for your business.

Let’s begin the voyage.

1. Decide Achievable from Social Media

The first step in creating an SMM plan is to identify a goal. This goal could be brand awareness, website traffic, generating leads or even gaining customers. As per statistics, a layperson dedicates almost two hours on social media daily.

So, you could use these platforms to expand your audience reach and hold customer’s consideration. Once, the SMM objective is defined, a pathway will be defined to carry out the course of action.

2. Create Buyer Persona

Next step is to define your business audience. These are the potential customers whom you have to target through marketing. Your marketing efforts will move into the right direction by selecting the appropriate audience. It is mandatory to get to know about your audience since they are the ones who will be generating value for your business.

For defining the audience, describe demographic factors, interests and buying behavior of them, etc. By generating a buyer persona, you could shape up your efforts from their perspective and gain a better ROI.

3. Perform Competitor Analysis

After creating a buyer persona, learn what your competitors are doing. By performing competitor analysis, you will be able to get a clear picture of the industry trends and consequently you could plan your targets in a proper way.

In order to find out competitors on social media, you could track the hashtags relevant to your industry. Further to this, using the similar keywords in search engines, you could also find the competitors. Lastly, observe the audience behavior for what brands they follow and why they prefer them.

4. Develop Branded Pages

After finalizing which social networks you want to use for digital marketing, your subsequent step will be to create business accounts. Create a username and provide the necessary description of what your business is all about. Use high-quality pictures across all the channels.

Create Facebook, Twitter, Instagram, YouTube and Pinterest pages, etc., as required and post useful content on these channels. It is better to formulate a content posting schedule so that you maintain a consistent presence on the social platforms.

5. Generate A Content Posting Schedule   

Your content has the power to convince the audience to take an action. Keeping in view this fact, you have to create and curate engaging content on social networks. Using a content posting schedule for social media is a must. This is because content is the key to interact with your audience. You have to post, if not frequently, but daily to ensure your audience that you are there for them.

Equip yourself with a social media management tool to schedule posts before time. Observe date and time for posting content like videos, infographics, blog posts and images etc.

Pro Tip: Adhere “Rule of Thirds” for content posting in which one third content should be used for advertising your business and driving sales, one third for interaction with the audience and one third for sharing meaningful information.

6. Conduct A Social Media Audit

Take a look at all of your social media channels and figure out any significant missing details e.g., business description. Check out whether profile photos and cover photos are showcasing brand personality or not? Moreover, examine your pinned posts and observe their appropriateness and up to date.

Additionally, you need to track the performance of all the social media platforms with the help of key metrics in the analytics segment. For instance, you will observe page likes, views, reach and engagement, etc., and analyze what works and what doesn’t. Accordingly, you will rehash your strategies for future social media marketing plans.

Wrapping Up:
After taking a tour of this comprehensive discussion of the social media marketing plan, we are sure that you will be tweaking your social media strategy very soon. Further, you could also connect with ArhamSoft (Pvt) Ltd. if you like to have professional and effective social media marketing and adwords management services.

Entering into another decade calls for new business planning and marketing strategies. Digital marketers should gear up to execute the new methods to acquire leads and conversions. The continuously changing social media trends aren’t shocking at all. All you need is to stay updated about what’s trending and act accordingly with a smart and quick approach. Plus, modify your content to make it perfectly aligned with the latest social media marketing trends. Focus on each and every stage of customer lifecycle by adopting the below-mentioned trends expected to grow exponentially in 2021.

Let’s have a look at it.

1.      Instagram Reels

This year, brands will continue to spend more time on Instagram to get in touch with the world around them. As a marketer, share meaningful content through IG reel with your audience to engage them – ensure that they will get true value from your brand. IG story disappears after 24 hrs but this short-form, entertaining video content (3-15 seconds long clips) remain in your account. If you are having a public account and share it in the explore section, then you can reach a broader audience. Reels (in 9:16 portrait mode) are pretty much everywhere now, but currently, this is a mobile-only feature.

2.      Facebook Shop

In mid 2020, Facebook introduced its shopping feature as a tool for small businesses to help them display and sell products through Marketplace (launched in 2016). Much like craigslist, initially Facebook allows users to sell personal belongings online to others. Now, in 2021, Facebook shops are primarily aimed at businesses. From SMBs to global brands, it empowers people to boost consumer engagement and ad sales by setting up customized digital storefronts accessible through Facebook and Instagram. Likewise, the trend of shops on Instagram will continue to prevail in the coming months.

3.     Twitter Fleets

Following the footsteps of Snapchat, FB and IG, Twitter has unveiled its very own version of short-lived stories called Fleets. These actually are the tweets that appear on your homepage with a lifetime of 24 hours. Fleets cannot be retweeted or liked, or receive public replies by other users. The only way to reply to any Fleet is a direct message. You can Fleet existing tweets (that could be text, photos, GIFs or videos), similar to Instagram stories. Moreover, the upcoming months may see the updated Fleets incorporating features like stickers and other tools, Twitter claimed.

4.      TikTok Marketing

No matter what the nature of business is, TikTok marketing is for you if done right. Why? Because it continues trending in 2021 since its user growth rate is escalating at the highest pace. Observing the statistics, it has 800 million active users. Make your brand available on this platform and reach more audiences all over the world. It is not like Facebook & Instagram marketing. You have to know what features, effects, hashtags and music you have to use for your brand awareness, business promotion and increased revenue. Even you can hire an influencer to work on  your objectives just like you do for other social channels.

5.      LinkedIn Sales Navigator 

LinkedIn Sales Navigator is not something entirely new when it comes to social networking and targeting the right consumers – the most relevant prospects. You may have already seen its implementation to find the right business prospects and make social selling easy through Linkedin. However, you still experience this trend marching ahead in popularity this year. This is your surefire way to capture qualified leads and build trusted relationships necessary for business growth and development.

Wrapping Up :
You might have heard “easier said than done”. This becomes true in case of a digital marketer. You have the option of joining hands with ArhamSoft (Pvt) Ltd. and can shape up a social media marketing plan in a better way.

Each day turns challenging for digital marketers when they have to show the desired numbers – the number of the target audience, the number of post likes/shares, the number of leads and sales, etc. Digital marketing, and to be precise social media marketing, is the game of numbers requiring passion, practicality, and proactive behavior for successful campaigns, be it organic or paid.

And, it all begins with a robust strategy, and you have to master each step you need for success. If you are a beginner and going through this challenge, keep everything transparent and comprehensive. Implementing the following line of action will help you succeed in your mission.

Let’s dive in:

Conducting Organic Social Media Campaigns:

In a nutshell, it is all about social profiles optimization, high-quality content, and a positive user experience.

Conducting Paid Social Media Campaigns:

Overall, be strategic about your campaigns, perform social media audits and keep optimizing your social media tactics to get better results.

Closing Thoughts:

Social media is a scalable revenue generation medium that can bring many potential customers to businesses of all types and sizes. Moreover, make all possible efforts to build a positive user experience through proper audience engagement.

Are you aiming to grow your business? Want more and more customers? Craving to double your sales margin and profits? So let ArhamSoft (Pvt) Ltd. be your partner for digital content creation and technologically advanced marketing and IT services.