Some Essential Metrics To Evaluate Email Campaigns
In the sphere of digital marketing, email marketing is also your companion to turn prospects into customers. By utilizing this communication channel, you can achieve potential customers. After building up an email list, you need to build relationships with your audience. Start running email campaigns and engage your audience with meaningful content and giveaways. Just initiating an email campaign doesn’t sort out your issues to deal with. It is one side of a coin. If you remained unable to track email campaign performance, then all your efforts will be in vain. We will guide you about some of the mandatory metrics to consider email campaign outcomes. Let’s begin. 1. Bounce Rate Bounce rate refers to the percentage of emails that didn’t reach the receiver’s inbox. It has two types i.e., hard bounce and soft bounce. Hard bounce depicts that the receiver’s email server rejected the email. There could be a number of reasons behind that. Might be that email address is invalid. Moreover, the domain doesn’t exist or the recipient’s email server has blocked email delivery. On the other hand, soft bounce means that email got accepted by the receiver’s email server but still bounced back. For instance, email is quite lengthy,...
Surefire Ways To Grow Your ECommerce Revenue
After setting up your online business, you need to promote your online store and the next big thing is to grow your online sales and revenue – getting in touch with potential consumers and convincing them to buy your stuff. Quite hard it is, but the fierce competition in the eCommerce industry and that’s also amidst pandemic make profitable business success more difficult. Leverage these tried-and-true eCommerce marketing tips to get an edge. Integrate Instagram: With billions of users, Instagram is undoubtedly one of the most influencing eCommerce marketing platforms that brings a phenomenal rate of engagement. There is no surprise that people use their Instagram feeds to discover new products and brands. Instagram Stories play a vital role in eCommerce marketing – giving your followers a direct path to buy that’s critical to accelerating your online sales. Create entertaining and visually stimulating advertisements perfectly aligned with your organic content to convey your brand’s voice, expand your reach, establish credibility, target customers and eventually to boost conversion rates. Here’s a few tips to get the best out of Instagram. Use excellent quality, consistent photos to show off your products. Build a well-planned feed strategy and then publish the images accordingly. Use videos...
What Should Be There In A Social Media Marketing Plan Of A Business?
Social media is not just for interacting with friends and acquaintances. It acts as a vigorous marketing platform if utilized adequately. From growing your audience till acquiring customers, it is there to help the businesses to double up revenue and profits. Though internet marketing overlaps with traditional marketing but still you need to devise a social media strategy. In this document, we will walk you through the procedure you need to adopt for creating a successful social media marketing plan for your business. Let’s begin the voyage. 1. Decide Achievable from Social Media The first step in creating an SMM plan is to identify a goal. This goal could be brand awareness, website traffic, generating leads or even gaining customers. As per statistics, a layperson dedicates almost two hours on social media daily. So, you could use these platforms to expand your audience reach and hold customer’s consideration. Once, the SMM objective is defined, a pathway will be defined to carry out the course of action. 2. Create Buyer Persona Next step is to define your business audience. These are the potential customers whom you have to target through marketing. Your marketing efforts will move into the right direction by selecting the appropriate audience....
Social Media Marketing Trends For 2021
Entering into another decade calls for new business planning and marketing strategies. Digital marketers should gear up to execute the new methods to acquire leads and conversions. The continuously changing social media trends aren’t shocking at all. All you need is to stay updated about what’s trending and act accordingly with a smart and quick approach. Plus, modify your content to make it perfectly aligned with the latest social media marketing trends. Focus on each and every stage of customer lifecycle by adopting the below-mentioned trends expected to grow exponentially in 2021. Let’s have a look at it. 1. Instagram Reels This year, brands will continue to spend more time on Instagram to get in touch with the world around them. As a marketer, share meaningful content through IG reel with your audience to engage them – ensure that they will get true value from your brand. IG story disappears after 24 hrs but this short-form, entertaining video content (3-15 seconds long clips) remain in your account. If you are having a public account and share it in the explore section, then you can reach a broader audience. Reels (in 9:16 portrait mode) are pretty much everywhere now, but currently, this...
Proven Ways To Strengthen Customer Retention
Building business success starts with customer acquisition. Not need to say that customer retention is equally vital. The key thing is to magnet more prospects and build a loyal consumer base. People tend to return for a second engagement with the brands they find reliable and affordable. Usually, businesses focus more on expansion and targeting new customers. However, it’s much easier to persuade the existing consumers to stick around with your brand compared to introducing your products to new customers and convince them to buy from you. How long-term customer engagement could be done? Give your prospects fully-formed solutions – address their pain points your competition not considering. Also, to stay ahead of the curve, you need something more. What is that? Don’t settle in winning new leads only, customer retention is also mandatory to bring your business more profitable success. Loyal Consumer Base – A Real Performance Indicator Customer retention equates brand loyalty and for this you need to ensure an unbeatable customer experience. Though the major concern for any business is getting more and more customers, retaining those customers is the actual win. Here’s some proven ways to earn brand loyalty and make more income through returning consumers....
Some Rationales To Look Into That Can Impede Your Web Conversions
Building a website fulfills your one goal and acquiring conversion is another one for your business growth. If you are unable to accomplish this purpose on your eCommerce website then all efforts are in vain. Web design and content should fulfill the requirements of the target audience; giving them enough reasons to convert. In this document, we are presenting a bunch of the rationales which might make trouble for you. To make the most of digital marketing, you have to make sure that you are not making the below mentioned mistakes. Let’s get started with it. 1. Ambiguous CTAs Adding persuasive content with a CTA is enough. But, does it really work? Might be your audience doesn’t find prominent CTAs across the website to proceed further. If your web pages are cluttered and the structure is disorganized then put away these issues immediately. This might be the reason that your audience is not finding a desired CTA on the website. Call to action button should be prominent and catchy so that the user can have an idea that this is his way forward. In collaboration with your web design company, ask them to place a visible CTA in the center of the page...
Top-Notch Strategies B2B Marketers Can Adopt For Converting Leads
No doubt, the journey of B2B marketers is not easy. The effort and investment they put in to acquire a lead shouldn’t go wasted. Then what should they do? They have to continually chase the lead to convince him to be a buyer. The need of the hour calls for compelling tactics that B2B marketers should need to adopt to convert the lead. For this purpose, we have rolled out a bunch of top-notch strategies which will help them to accomplish their goal. In order to know what they are, stay with us. 1. Lead Qualification Data Agreeing that lead conversion is quite hard, but assessing the lead on certain parameters would better guide you to convert them. It is a challenge, but eventually you can find out whether the lead can be qualified or not. In this process, you have to consider buyer persona, social media involvement, online buying behavior and other interests. All these aspects will make your journey easier to approach leads for converting them. 2. Provide Instant Response With the growing digital marketing landscape, you tend to gain leads. When it happens, provide an instant response to them. The less time you take to reach them, the higher...
What To Consider In A Marketing Automation Tool?
In the digital marketing era, if you are not making the use of a marketing automation software then it is your loss. Marketing and sales functions generate revenue for the business. Having a bundle of operations at hand to manage can lead to a swirling mind. Boosting up employee productivity and increasing sales demand is the crux of marketing. Achieving this and much more is possible with marketing automation platforms. So, do you know how to find the right marketing solution for your business? Stay with this for some more time and you will know. 1. Meet Business Needs There are many marketing automation tools out there. But to select the right one needs you to be extra vigilant. Study and analyze your business nature first, and then determine the industry trends. Don’t forget to develop a robust sales model and set realistic marketing goals. Later, you can create a list of the relevant software solutions available in the market. Visit the website and go through their pros and cons. Get to know which tools could serve you the most. Go for them! 2. Subscription Plan Make a jump by keeping in view the place, at which you fall. After deciding the tool, your...
B2B Content Marketing Demands Far-Reaching Evolution. Why?
Want to stay on top of the new consumer expectations and preferences? Don’t want to be dead in the giant sea of competitive markets? The fast-changing digital landscape demands companies to prepare for a strategic evolution at all fronts, especially content marketing. That’s a familiar challenge for every business who’s struggling to secure its bottom line. As a use case, let’s consider B2B content marketing and why it needs to be evolved. There is no replacement for digital-media-related technology. However, the conventional means are still therein, but, perhaps with little usage and effectiveness. For instance, no online news resources can replace your daily newspaper, no social network can change the ways people meet and greet in real-life gatherings, and no online teaching robots can take the place of competent teachers. Well, the irony is that most of the newspapers are now available online only, the social media networks have greatly transformed the notion of connectivity and tens of millions of students are now attending schools virtually, the businesses are moving to outsource and work-from-home models. It pertains to the fact that legacy media formats cannot be replaced completely because of the internet’s evolution. Are you still clinging to the old media formats?...
Social Media Marketing – Conducting Campaigns Like A Pro
Each day turns challenging for digital marketers when they have to show the desired numbers – the number of the target audience, the number of post likes/shares, the number of leads and sales, etc. Digital marketing, and to be precise social media marketing, is the game of numbers requiring passion, practicality, and proactive behavior for successful campaigns, be it organic or paid. And, it all begins with a robust strategy, and you have to master each step you need for success. If you are a beginner and going through this challenge, keep everything transparent and comprehensive. Implementing the following line of action will help you succeed in your mission. Let’s dive in: Conducting Organic Social Media Campaigns: Choose the right platform(s) for your brand Perform extensive market research Conduct competitors’ analysis – in detail Optimize your profiles for better visibility Build buyers persona with real-time data Create evergreen, focused, and shareable content Develop an editorial calendar for promotional activities Set realistic publishing frequency and time limits Use audience segmentation to deliver more tailored messages Use keywords-rich post descriptions and hashtags Preferably post your content during non-peak hours Aggressively promote your social media profiles everywhere In a nutshell, it is all about social profiles optimization,...
