In the sphere of digital marketing, email marketing is also your companion to turn prospects into customers. By utilizing this communication channel, you can achieve potential customers. After building up an email list, you need to build relationships with your audience. Start running email campaigns and engage your audience with meaningful content and giveaways.
Just initiating an email campaign doesn’t sort out your issues to deal with. It is one side of a coin. If you remained unable to track email campaign performance, then all your efforts will be in vain. We will guide you about some of the mandatory metrics to consider email campaign outcomes.
Let’s begin.
1.Bounce Rate
Bounce rate refers to the percentage of emails that didn’t reach the receiver’s inbox. It has two types i.e., hard bounce and soft bounce. Hard bounce depicts that the receiver’s email server rejected the email. There could be a number of reasons behind that. Might be that email address is invalid. Moreover, the domain doesn’t exist or the recipient’s email server has blocked email delivery.
On the other hand, soft bounce means that email got accepted by the receiver’s email server but still bounced back. For instance, email is quite lengthy, there is no space in the mailbox or receiver’s mail server is down. Know the reasons why your messages fail to reach the targeted destination and take appropriate measures to fix it.
2.Open Rate
When you receive the message that email is sent to the recipient doesn’t imply that the receiver has opened that email. As a marketer, you have to acquire conversions not just irritating the customers by piling up mails in their mailbox.
Open rate refers to those people who have opened your email. It will indicate the interest of users in your products and services. These could be your potential prospects that you need to nurture and turn them into qualified leads through follow up emails.
3.Click Through Rate
You provide the links in email to give more valuable information to your audience or redirect them to a certain location. If the users are clicking on that link it is known as click through rate (CTR). If you are taking up the services of an IT outsourcing company then ask them to observe it too. The formula of calculating CTR is to divide total clicks by the number of sent emails then multiplied by 100.
4.Unsubscribe Rate
Unsubscribe rate is the percentage of email recipients who are not willing for any interaction with you and unsubscribe. You must look into it. Since this will tell you a lot how to strategize your future email campaigns. Hitting the unsubscribe option is frustrating, but finding its determinants is much more important. Afterwards, you have to ensure the necessary measures and precautions which were missing in the previous campaign.
5.Conversion Rate
If your email subscribers have performed that action which you wanted them to do then it is entitled as conversion rate. It is calculated by dividing the number of people who acted upon your goal by the total number of sent emails and the resultant multiplied by 100. Further to this, you have to create unique tracking URLs also known as UTM codes for your email links. Through this, you can identify the click source along with the campaign name.
6.List Growth Rate
If you are having new subscribers then this would be encompassed in list growth rate. You will calculate the growth rate by subtracting the number of unsubscribes from the ratio of new subscribers. Then you have to divide it by total email addresses in your list and multiply it by 100. You should not afford to miss this essential metric because it helps you identify the progress rate of your business through email marketing.
7.Email Forwarding Rate
Email forwarding rate shows that your recipient has not only liked your content, but has shared with other people as well. He has forwarded your email to his friends and acquaintances. It is a good sign for your business growth. You can measure the forwarding rate via dividing no. of usage of forwarded button by total number of emails. Remember that you have to include a share button in your email only then you will be able to observe the results.
Final Thought :
After getting a round of a viable discussion, we are pretty sure that you are going to utilize these metrics for your email campaign. Moreover, if you want to run a successful email campaign, then shaking hands with ArhamSoft (Pvt) Ltd. would be your fruitful option.
After setting up your online business, you need to promote your online store and the next big thing is to grow your online sales and revenue – getting in touch with potential consumers and convincing them to buy your stuff. Quite hard it is, but the fierce competition in the eCommerce industry and that’s also amidst pandemic make profitable business success more difficult. Leverage these tried-and-true eCommerce marketing tips to get an edge.
Integrate Instagram: With billions of users, Instagram is undoubtedly one of the most influencing eCommerce marketing platforms that brings a phenomenal rate of engagement. There is no surprise that people use their Instagram feeds to discover new products and brands. Instagram Stories play a vital role in eCommerce marketing – giving your followers a direct path to buy that’s critical to accelerating your online sales.
Create entertaining and visually stimulating advertisements perfectly aligned with your organic content to convey your brand’s voice, expand your reach, establish credibility, target customers and eventually to boost conversion rates. Here’s a few tips to get the best out of Instagram.
Use excellent quality, consistent photos to show off your products.
Build a well-planned feed strategy and then publish the images accordingly.
Use videos mindfully and IGTV generously to tell a compelling story.
Facebook Audience Insights: With the cross-section of targeting (including demographics, language, location, interests, etc.), Facebook allows you to reach and engage with the highly segmented audience. Unlike other digital marketing solutions, Facebook audience insights closely match the targeting details, and therefore the personalized advertisements incredibly increase the CR (conversion rates) and decrease CPC (cost-per-click).
With more detailed targeting, your audience will be smaller and it’s not a downside in eCommerce marketing in any way. Well, with specific targeting you will get a more responsive list that will lower the ad spend – CPA (cost per action) will be decreased because you are driving qualified leads only.
Moreover, Audience insights help you expand the sphere of your ideal audience. Having successful audiences can be used to broaden your search for related topics and audience interests to reap the campaign benefits at best.
Google Shopping Campaigns: One of the essential players in the growing e-commerce marketing realm and online sales is Google Adwords. You should direct your focus to Google shopping ads that’s far more effective than conventional text ads. The retail search ad spending is now aggressively shifted to google shopping ads. Active shoppers get all the required information (product image, short description and price) through these ads, which makes the purchase decision easy for them.
With the significant visual space in search engine result pages, people are more likely to buy because the intent to purchase instantly is already there. You can easily manage these ads from your Adwords account without requiring keywords management. Your shopping ads strategy must be aligned with your business goal – for instance, brand awareness, conversion maximization.
Last but not the least is launching the retargeting campaigns as your backup strategy to other online marketing methods such as social media marketing and paid search, etc. This cost-effective eCommerce marketing method helps you persuade the website visitors who have shown interest in your stuff, but left without purchasing anything.
Final Thoughts: With the changing storefront platforms, quickly shifting social networks and constantly improving Google search algorithms has greatly evolved the eCommerce growth strategies. These powerful eCommerce marketing hacks will give you a great head start for accelerating growth in 2021 and beyond.
Social media is not just for interacting with friends and acquaintances. It acts as a vigorous marketing platform if utilized adequately. From growing your audience till acquiring customers, it is there to help the businesses to double up revenue and profits. Though internet marketing overlaps with traditional marketing but still you need to devise a social media strategy.
In this document, we will walk you through the procedure you need to adopt for creating a successful social media marketing plan for your business.
Let’s begin the voyage.
1.Decide Achievable from Social Media
The first step in creating an SMM plan is to identify a goal. This goal could be brand awareness, website traffic, generating leads or even gaining customers. As per statistics, a layperson dedicates almost two hours on social media daily.
So, you could use these platforms to expand your audience reach and hold customer’s consideration. Once, the SMM objective is defined, a pathway will be defined to carry out the course of action.
2.Create Buyer Persona
Next step is to define your business audience. These are the potential customers whom you have to target through marketing. Your marketing efforts will move into the right direction by selecting the appropriate audience. It is mandatory to get to know about your audience since they are the ones who will be generating value for your business.
For defining the audience, describe demographic factors, interests and buying behavior of them, etc. By generating a buyer persona, you could shape up your efforts from their perspective and gain a better ROI.
3.Perform Competitor Analysis
After creating a buyer persona, learn what your competitors are doing. By performing competitor analysis, you will be able to get a clear picture of the industry trends and consequently you could plan your targets in a proper way.
In order to find out competitors on social media, you could track the hashtags relevant to your industry. Further to this, using the similar keywords in search engines, you could also find the competitors. Lastly, observe the audience behavior for what brands they follow and why they prefer them.
4.Develop Branded Pages
After finalizing which social networks you want to use for digital marketing, your subsequent step will be to create business accounts. Create a username and provide the necessary description of what your business is all about. Use high-quality pictures across all the channels.
Create Facebook, Twitter, Instagram, YouTube and Pinterest pages, etc., as required and post useful content on these channels. It is better to formulate a content posting schedule so that you maintain a consistent presence on the social platforms.
5.Generate A Content Posting Schedule
Your content has the power to convince the audience to take an action. Keeping in view this fact, you have to create and curate engaging content on social networks. Using a content posting schedule for social media is a must. This is because content is the key to interact with your audience. You have to post, if not frequently, but daily to ensure your audience that you are there for them.
Equip yourself with a social media management tool to schedule posts before time. Observe date and time for posting content like videos, infographics, blog posts and images etc.
Pro Tip: Adhere “Rule of Thirds” for content posting in which one third content should be used for advertising your business and driving sales, one third for interaction with the audience and one third for sharing meaningful information.
6.Conduct A Social Media Audit
Take a look at all of your social media channels and figure out any significant missing details e.g., business description. Check out whether profile photos and cover photos are showcasing brand personality or not? Moreover, examine your pinned posts and observe their appropriateness and up to date.
Additionally, you need to track the performance of all the social media platforms with the help of key metrics in the analytics segment. For instance, you will observe page likes, views, reach and engagement, etc., and analyze what works and what doesn’t. Accordingly, you will rehash your strategies for future social media marketing plans.
Wrapping Up: After taking a tour of this comprehensive discussion of the social media marketing plan, we are sure that you will be tweaking your social media strategy very soon. Further, you could also connect with ArhamSoft (Pvt) Ltd.if you like to have professional and effective social media marketing and adwords managementservices.
Entering into another decade calls for new business planning and marketing strategies. Digital marketers should gear up to execute the new methods to acquire leads and conversions. The continuously changing social media trends aren’t shocking at all. All you need is to stay updated about what’s trending and act accordingly with a smart and quick approach. Plus, modify your content to make it perfectly aligned with the latest social media marketing trends. Focus on each and every stage of customer lifecycle by adopting the below-mentioned trends expected to grow exponentially in 2021.
Let’s have a look at it.
1.Instagram Reels
This year, brands will continue to spend more time on Instagram to get in touch with the world around them. As a marketer, share meaningful content through IG reel with your audience to engage them – ensure that they will get true value from your brand. IG story disappears after 24 hrs but this short-form, entertaining video content (3-15 seconds long clips) remain in your account. If you are having a public account and share it in the explore section, then you can reach a broader audience. Reels (in 9:16 portrait mode) are pretty much everywhere now, but currently, this is a mobile-only feature.
2.Facebook Shop
In mid 2020, Facebook introduced its shopping feature as a tool for small businesses to help them display and sell products through Marketplace (launched in 2016). Much like craigslist, initially Facebook allows users to sell personal belongings online to others. Now, in 2021, Facebook shops are primarily aimed at businesses. From SMBs to global brands, it empowers people to boost consumer engagement and ad sales by setting up customized digital storefronts accessible through Facebook and Instagram. Likewise, the trend of shops on Instagram will continue to prevail in the coming months.
3.Twitter Fleets
Following the footsteps of Snapchat, FB and IG, Twitter has unveiled its very own version of short-lived stories called Fleets. These actually are the tweets that appear on your homepage with a lifetime of 24 hours. Fleets cannot be retweeted or liked, or receive public replies by other users. The only way to reply to any Fleet is a direct message. You can Fleet existing tweets (that could be text, photos, GIFs or videos), similar to Instagram stories. Moreover, the upcoming months may see the updated Fleets incorporating features like stickers and other tools, Twitter claimed.
4.TikTok Marketing
No matter what the nature of business is, TikTok marketing is for you if done right. Why? Because it continues trending in 2021 since its user growth rate is escalating at the highest pace. Observing the statistics, it has 800 million active users. Make your brand available on this platform and reach more audiences all over the world. It is not like Facebook & Instagram marketing. You have to know what features, effects, hashtags and music you have to use for your brand awareness, business promotion and increased revenue. Even you can hire an influencer to work on your objectives just like you do for other social channels.
5.LinkedIn Sales Navigator
LinkedIn Sales Navigator is not something entirely new when it comes to social networking and targeting the right consumers – the most relevant prospects. You may have already seen its implementation to find the right business prospects and make social selling easy through Linkedin. However, you still experience this trend marching ahead in popularity this year. This is your surefire way to capture qualified leads and build trusted relationships necessary for business growth and development.
Wrapping Up :
You might have heard “easier said than done”. This becomes true in case of a digital marketer. You have the option of joining hands with ArhamSoft (Pvt) Ltd. and can shape up a social media marketing plan in a better way.
Building business success starts with customer acquisition. Not need to say that customer retention is equally vital. The key thing is to magnet more prospects and build a loyal consumer base. People tend to return for a second engagement with the brands they find reliable and affordable. Usually, businesses focus more on expansion and targeting new customers. However, it’s much easier to persuade the existing consumers to stick around with your brand compared to introducing your products to new customers and convince them to buy from you.
How long-term customer engagement could be done? Give your prospects fully-formed solutions – address their pain points your competition not considering. Also, to stay ahead of the curve, you need something more. What is that? Don’t settle in winning new leads only, customer retention is also mandatory to bring your business more profitable success.
Loyal Consumer Base – A Real Performance Indicator
Customer retention equates brand loyalty and for this you need to ensure an unbeatable customer experience. Though the major concern for any business is getting more and more customers, retaining those customers is the actual win. Here’s some proven ways to earn brand loyalty and make more income through returning consumers.
Seamless User Experience: Since a website is an absolute necessity in our digital world, today, businesses need to be more proactive in delivering exceptionally streamlined user experience. The brands not proficient enough customer engagement soon knocked out of the competition ring. Only those brands survive that successfully comprehend the consumer demand and expectations – they must have a pleasant shopping journey with you and that also with absolute ease.
People tend to keep buying from the brands, which delivers easy accessibility, affordability, and sustainability. So, make sure your business site provides personalized features, improved search, single sign-in, quick cart entries, and flawless checkouts – youreCommerce store must be mobile optimized to engage smart device users.
Above all, stay loyal to your words and deliver what you promise.
Value Consumer Interest: Knowing the target audience and having a well-built buyer persona may bring you the customers, but to persuade them to keep coming back you must bring value to the fore. And, for this you should value their interest and give them what exactly they are looking for – both in terms of products and services. Customer satisfaction is that deep-dive you have to take as an indispensable part of your brand loyalty strategy. Bait and switch technique will surely help you acquire more customers, but it’s the personal gratitude, complementary services and promotional incentives to increase customer lifetime value.
Basically, you have to keep them engaged with what interests them the most. It could be a free membership, discount vouchers, themed gift boxes for festive seasons and holidays, etc. You can also add markdowns on bulk orders.
Keep modifying your business model to enhance consumer engagement.
Empathy is The Key: People prefer brands that care for them. Empathy plays a vital role in coping with the rapidly changing market. Buyers seek for convenience and personalized solutions – it will help you fill the consumer retention gap. Emotional benefits help stimulate customer loyalty. So, the digital experience you are providing to your consumer-base must not only be aligned with their lifestyles but also supported by empathetically done customer relationship management.
It’s an open fact that customer acquisition is far expensive compared to customer retention – many studies suggested the same. Also, a mobile-friendly user interface can help businesses, especially eCommerce stores to have 200% increased retention rate. However, the much-needed thing here is how compassionately you deal with your customers – especially how you cater to their complaints. Deliver your message more creatively and empathetically, be it through conventional or digital marketing, and even PPC marketingad campaigns.
Outsmart the competition instead of outspending in order to better nurture the buyers you already have and their valuable interests.
Swap Sell with Help:
Brands ultimate objective is to sell their products and/or services. But, keeping the selling approach at all times won’t take you anywhere. People want solutions and don’t really like listening to brands that keep on bragging about themselves at different verticals. People want everything better, different, and affordable. So, rather sticking to your sales pitch businesses who want to retain their existing customers should focus on ‘help approach’ to bring more comfort in consumers’ lives.
The persistent selling approach could backfire and may result in your brand’s reduced market share. Certainly, you don’t want a crashed brand value and therefore, put help first and tell your buyers what best you can do for them. While the selling approach can bring you more new customers, help approach magnets consumers for long.
Make ‘help’ the ultimate objective of your advertising and selling approach.
In a nutshell,businesses of all sizes and types across any industry should break down the barriers and make clever use of the above strategies to build trust and retain the existing customers.
Building a website fulfills your one goal and acquiring conversion is another one for your business growth. If you are unable to accomplish this purpose on your eCommerce website then all efforts are in vain. Web design and content should fulfill the requirements of the target audience; giving them enough reasons to convert.
In this document, we are presenting a bunch of the rationales which might make trouble for you. To make the most ofdigital marketing, you have to make sure that you are not making the below mentioned mistakes.
Let’s get started with it.
1.Ambiguous CTAs
Adding persuasive content with a CTA is enough. But, does it really work? Might be your audience doesn’t find prominent CTAs across the website to proceed further. If your web pages are cluttered and the structure is disorganized then put away these issues immediately. This might be the reason that your audience is not finding a desired CTA on the website.
Call to action button should be prominent and catchy so that the user can have an idea that this is his way forward. In collaboration with yourweb design company, ask them to place a visible CTA in the center of the page which visitors can find out within a first glance.
2.Misleading, Irrelevant Content
We know it is a time-taking task to craft compelling content for the website. Write it while keeping your customer in mind. As per research, audiences usually scan the information to find something which is of their interest. In that case, the headline of your content should provide a proper overview of what the underlying information is all about.
It should not be vague or misleading. It should depict that it will be covering up the queries of the visitors. Moreover, the relevant content you provide should be convincing, so that users can be ready to convert.
3.Inadequate Targeting
Your visitors will convert only if they are the right visitors. That would happen if you are bringing the correct audience on your website. Here comes the role of targeting. You have to categorize and prioritize the target audience of your business.
Not every person could be included in your audience. Go for the ones who show interest in your business offerings more often.
4.Lengthy Contact Form
You have well-organized web pages, content and CTAs are ideally placed. The user is willing to convert and all of a sudden come across with a lengthy contact form. This might cause your qualified audience to take a step back. Asking the audience for in-depth information is a good tactic for better audience understanding.
Creating a simple form having a name, email address & phone number would also work the best to make the user ready for becoming a customer.
5.Lacking Cart Option
Help the user in accomplishing his task. You have to craft a smooth customer experience. For this, you have to be in the shoes of the visitor and scrutinize all the steps which he has to go through. It is advised to provide a shopping cart option to users so that they could decide calmly which products to purchase.
He might be interested in some products but later on could change the mind. Consequently, an eCommerce shopping cart facilitates users to save their products before checkout.
Closing Thoughts : The whole process of turning traffic into customers can be easy and seamless if you shake hands with ArhamSoft (Pvt) Ltd.
No doubt, the journey of B2B marketers is not easy. The effort and investment they put in to acquire a lead shouldn’t go wasted. Then what should they do? They have to continually chase the lead to convince him to be a buyer. The need of the hour calls for compelling tactics that B2B marketersshould need to adopt to convert the lead.
For this purpose, we have rolled out a bunch of top-notch strategies which will help them to accomplish their goal. In order to know what they are, stay with us.
1.Lead Qualification Data
Agreeing that lead conversion is quite hard, but assessing the lead on certain parameters would better guide you to convert them. It is a challenge, but eventually you can find out whether the lead can be qualified or not. In this process, you have to consider buyer persona, social media involvement, online buying behavior and other interests. All these aspects will make your journey easier to approach leads for converting them.
2.Provide Instant Response
With the growing digital marketinglandscape, you tend to gain leads. When it happens, provide an instant response to them. The less time you take to reach them, the higher probability is there to convert them. Try to sort out their queries within the shortest possible time. The suggested time is 48 hours to contact them. If you approach them after a few days or later than that, they might lose interest or forget about your business.
3.Communication Medium
While it is emphasized that swift response to leads might convert them, it is highly advised to utilize the trending communication channels. Customarily, B2B marketers use email and phone calls to interact with them. As per the survey statistics, 89% customers were of the view that they would prefer communication through SMS.
4.Use Automation Tools
The usage of a software to maintain a strong association with customers is nothing but a wise act. What if you put your worries away by incorporating a lead generation tool? You will find a number of tools to help you turn leads into customers. That tool will also help out in creating personalized emails.
5.Account-Based Marketing
Account-based marketing helps you reach and target a large number of prospects from specific companies. You know the people from the selected companies you have to target and then you have to generate content to pitch them. Rather than adhering the status quo where you make a connection with the leads you get. Through account-based marketing, you specify whom you have to target.
6.Employee Activation
Employee activation refers to asking your employees to create high-quality content relevant to your brand and then share it. It will serve two purposes. First one is that your employees will be engaged and secondly the employee’s word of mouth will positively impact leads. They will be more likely to convert getting to know the personnel of the company are not only satisfied but supporting their brand as well.
Wrapping Up : At the moment, we hope that you can easily devise a plan for turning your leads into conversion. Additionally, if you want a well-prepared digital B2B marketing plan, then reach ArhamSoft (Pvt) Ltd. Your voyage from traffic to leads and then to conversion will become easier.
In the digital marketing era, if you are not making the use of a marketing automation software then it is your loss. Marketing and sales functions generate revenue for the business. Having a bundle of operations at hand to manage can lead to a swirling mind.
Boosting up employee productivity and increasing sales demand is the crux of marketing. Achieving this and much more is possible with marketing automation platforms. So, do you know how to find the right marketing solution for your business?
Stay with this for some more time and you will know.
1.Meet Business Needs
There are many marketing automation tools out there. But to select the right one needs you to be extra vigilant. Study and analyze your business nature first, and then determine the industry trends. Don’t forget to develop a robust sales model and set realistic marketing goals.
Later, you can create a list of the relevant software solutions available in the market. Visit the website and go through their pros and cons. Get to know which tools could serve you the most. Go for them!
2.Subscription Plan
Make a jump by keeping in view the place, at which you fall. After deciding the tool, your next step should be to consider subscription plans and pricing. You will find a screen in which the features will be listed with their pricing plans.
You have to select the pricing plan which you can afford. There could be options of monthly and yearly payment as well. Just carefully evaluate the plan to decide and work on it.
3.Scalable Features
The subscription plan is not the last aspect to probe. The software should contain scalable, fully customized features which you will be utilizing to automate your marketing campaigns. These features or modules should not be complicated and hard to operate. They should be simple and easy to harness.
You could either watch any demonstration video on the product’s website or ask for a demo from the company. The functionalities of marketing software should resonate well with all of your marketing strategies.
4.Leads Management
Lead management is one of the crucial phases of the marketing spectrum. From lead capturing till its conversion, you have to address all the pain points of your potential consumers. With the marketing automation tool, your efforts will be less with more required output.
You have the opportunity to analyze the sources, interests and other information. Your emails to them will be catchy, adequate and personalized; pitching them in the right way and time to convert.
5.Fully-Integrated CRM Tool
Besides, lead management, don’t forget about CRM. With comprehensive information about your customers in the database, you could examine their buying patterns and choices. Accordingly, you can manage your customer services and how to make the connections with your customers.
So, you have to look for the platform which is CRM integrated. If not, then it must offer open APIs features to make it compatible with CRM.
6.Social Media Management
Like CRM, your software must be having social media management tools. This time calls for theonline marketing for which you have to evaluate your social media campaigns. That is how you could evaluate your potential customers and can carve a fruitful marketing plan.
Schedule a number of posts on social media accounts and track visitors’ activity and engagement. This automated tool will enable you to create, monitor, and report social media campaigns spontaneously.
Wrap Up: Indeed, marketing automation tools have become the need of the organizations. By looking at the above points, you could make drastic changes in the overall performance of your organization and its marketing chores.
Want to stay on top of the new consumer expectations and preferences? Don’t want to be dead in the giant sea of competitive markets? The fast-changing digital landscape demands companies to prepare for a strategic evolution at all fronts, especially content marketing. That’s a familiar challenge for every business who’s struggling to secure its bottom line. As a use case, let’s consider B2B content marketing and why it needs to be evolved.
There is no replacement for digital-media-related technology. However, the conventional means are still therein, but, perhaps with little usage and effectiveness. For instance, no online news resources can replace your daily newspaper, no social network can change the ways people meet and greet in real-life gatherings, and no online teaching robots can take the place of competent teachers.
Well, the irony is that most of the newspapers are now available online only, the social media networks have greatly transformed the notion of connectivity and tens of millions of students are now attending schools virtually, the businesses are moving to outsource and work-from-home models. It pertains to the fact that legacy media formats cannot be replaced completely because of the internet’s evolution.
Are you still clinging to the old media formats? Is your B2B content marketing not worth something like a blockbuster movie? Don’t you know when to make the right move?
All these questions and a lot more come up with the marketers you ever meet.
Ask Yourself When:
If you are a financial service provider, ask yourself when to stop sending your thought leadership email using PDF attachments. You want to know when to replace PDF with another format. As an online retailer, ask yourself when to stop printing eCommerce business promotion brochures in exchange for a scalable digital version. As a tech company owner, ask yourself when is the right time to evolve your resource repository of PDF files and PowerPoint into something else.
Avoid Anchor-Based Approaches:
Although legacy media marketing still exists successfully, it could act like an anchor slowing down your business innovation and transformation. Businesses that cling to traditional media alone have an obstructed view of digital evolution and hence, cannot reach the panache of unbeatable customer experience.
The content marketing transition to fully digital can be the most difficult thing to do practically. But the companies who opt for digital media in favor of legacy platforms have the advantage of being more focused and result-oriented. This transition from old media to new digital transformation is quite challenging, but the benefit of going all-in with digital customer experience will help speed your company’s digital transition and growth.
If you want to evolve your business into a digital blockbuster then develop an ability to convince all stakeholders to reinvent everything in a timely manner combined with contemporary tools and technologies. Automation should take the lead to eliminate waste of resources; be it time, money, or manpower.
But, is it inevitable for all companies to develop a digital-first content strategy?
Think As A Whole:
It’s the context that dictates what consumers prefer when it comes to content experiences. It’s usually not the format, features, or quality, but the context which consumers choose, and the concept here is ‘whole product’ theory. They choose a core product combined with the contextual attributes and complementary elements that surround it.
Simply put, today’s consumers are more likely to choose a media format and platform that more readily fits their desired personal context regardless if it’s new or has more features, or offers superlative quality. This is why when a new and better media type emerges; it cannot make the legacy media experiences completely outdated. Each media stands its own position and can only be outdated when the legacy experience becomes contextually irrelevant to your target audience – potential consumers.
What should a B2B marketer do?
The last two decades have put B2B businesses in a long, tough race of keeping up with the pace of digital content development. They have greatly experienced the whole product theory. More than 50% of the buyer’s journey is digital. The B2B buyers spend most of their time reviewing content they find online on different platforms and in different digital formats.
According toMcKinsey study 2020,“B2B businesses see digital interactions 2-3 times more important to their consumers compared to conventional sales interactions.”
Another B2B content marketing reporthas found that “the biggest investment in 2021 by 70% of the B2B marketers is ‘digital content creation’.
B2B consumers expect more from businesses in terms of digital experiences.
Conclusion: Digital transformation is not an easy venture for any business. The stakes are quite high for B2B marketers while addressing the context of today’s modern buyers. Classic and static media formats are still preferred by some of the buyers, but the majority of the B2B consumers seek personalized content experiences. That’s why B2B businesses must evolve to deliver more compelling and customized digital content marketing experiences. The future of digital experience lies in the evolution of content marketing and software development. Let ArhamSoft (Pvt) Ltd. be your partner for digital content creation and technologically advanced IT services.
Each day turns challenging for digital marketers when they have to show the desired numbers – the number of the target audience, the number of post likes/shares, the number of leads and sales, etc. Digital marketing, and to be precise social media marketing, is the game of numbers requiring passion, practicality, and proactive behavior for successful campaigns, be it organic or paid.
And, it all begins with a robust strategy, and you have to master each step you need for success. If you are a beginner and going through this challenge, keep everything transparent and comprehensive. Implementing the following line of action will help you succeed in your mission.
Let’s dive in:
Conducting Organic Social Media Campaigns:
Choose the right platform(s) for your brand
Perform extensive market research
Conduct competitors’ analysis – in detail
Optimize your profiles for better visibility
Build buyers persona with real-time data
Create evergreen, focused, and shareable content
Develop an editorial calendar for promotional activities
Set realistic publishing frequency and time limits
Use audience segmentation to deliver more tailored messages
Use keywords-rich post descriptions and hashtags
Preferably post your content during non-peak hours
In a nutshell, it is all about social profiles optimization, high-quality content, and a positive user experience.
Conducting Paid Social Media Campaigns:
Set clear, thoughtful, and attainable marketing objectives
Know your target audience and their personal preferences
Choose the suitable medium for paid advertisements
Decide who you are targeting and why
Create and segment your buyer persona
Put your retargeting and tracking tools in place
Choose the best-suited format for your ads (video, carousel, etc.)
Create enticing campaign content for the selected format
Researching the average advertising cost before setting ads budget
Pay close attention to optimizing your paid social campaigns
Overall, be strategic about your campaigns, perform social media audits and keep optimizing your social media tactics to get better results.
Closing Thoughts:
Social media is a scalable revenue generation medium that can bring many potential customers to businesses of all types and sizes. Moreover, make all possible efforts to build a positive user experience through proper audience engagement.
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